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Robert Harsha, CFP®
Financial Advisor
Yellowstone Financial Services
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Baby Boomers Buying More Online

The coronavirus pandemic has forced consumers to change many habits, including how they shop. This is particularly true for baby boomers (ages 56 to 74). Nearly half (45%) said they shop online more, with some product categories seeing a large shift in online purchases.

COVID-19 has baby boomers buying more personal care items, clothing, toys, pet supplies, books, movies, etc. online

Source: National Retail Federation, 2020