David  Schaper, CRPC®, AWMA®'s Profile Picture
David Schaper, CRPC®, AWMA®
CA Insurance Lic # 0D22786
Benchmark Wealth Management
President / LPL Financial Advisor
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Cost Is a Big Factor in College Decisions

For many high school seniors and their families, the period of time from receiving college acceptances to officially committing to a single school can be intense, as they analyze and weigh various factors to arrive at a final decision. In this analysis, cost is a significant factor. But cost often comes into play earlier too, influencing what colleges a student even researches or applies to. At every step of the college process, families crossed schools off their list based on cost.

Source: How America Pays for College, 2021, Sallie Mae